This incident took place when I was travelling from Chennai to Mumbai by train. A vendor was selling an assortment of food items including potato wafers, chips and other eatables. As is the style in Indian trains, he was continuously shouting out what he was selling. This mainly included, “Wafers… kurkure…”.

But as soon as he came near our berth, where four of us guys were sitting, he immediately started shouting out “…cigarettes, gutkha, Manikchand…” How’s that for effective customer segmentation? Not that we bought anything from him, but on average this strategy would definitely help him garner more sales. Who says you need an MBA from a B-school to be an effective seller?